We help organizations implement and elevate their online presence using modern technology, tactics, and practices including digital audits, strategic planning, website development, social media, e-Newsletters, surveys and more. Contact us to learn more.
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Communications Technology Reviews
A technology review evaluates resources, strategies, processes, tools, measurements, and present results of technology-based communications to identify strengths, gaps, and opportunities. It provides objective insights to help organizations ensure the right tools and resources are being used that align with the goals and target audiences.
Our technology reviews analyze several core aspects with the goal of providing confirmation of successes and opportunities for constructive enhancement to align tools and processes with overall goals. We’ve conducted several reviews that resulted in enhanced outcomes for websites, social media, e-newsletters, and other tools.
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Digital Communications Plans
A digital communications plan outlines how organizations strategically use websites, social media, email, and other digital tools to reach key audiences. It aligns messaging, channels, and timing with audiences and objectives to increase visibility, strengthen engagement, and ensure efforts support goals.
We help organizations integrate and transform digital technologies including websites, social media, survey tools, e-newsletters and others, to ensure they are modern, used effectively, focused on key audiences, and achieving key goals.
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Website Development
A website development project involves planning, designing, and building a website that clearly communicates an organization’s brand, services, and value. It strengthens credibility, improves user experience, and creates an effective digital platform for engagement, information sharing, and marketing.
We’ve led all aspects of several website development projects for large and small organizations – some for new front-ends and brands, and others for complete major rebuilds with new technology. Some of our projects have won awards.
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Digital Public Engagement and Surveys
Digital public engagement and surveys use online tools to gather feedback, opinions, and insights from stakeholder groups. They help organizations understand public perspectives, improve decision-making, strengthen transparency, and build trust by actively seeking input and feedback.
We’ve planned, developed and implemented dozens of online public engagement projects using sophisticated survey instruments, polls, virtual open houses, and other modern options that engage audiences.
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Social Media
Social media enables organizations to communicate directly with audiences on engaging platforms, to share timely information, and build meaningful relationships. When used strategically, it increases visibility, strengthens brand reputation, supports marketing and customer service efforts, and provides valuable feedback from customers and stakeholders.
We’ve developed and implemented several social media plans, enhanced existing social strategies, and launched new social media platforms for organizations that helped increase followership, engagement, and overall positive sentiment.
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E-newsletters / E-mail marketing
E-newsletters and e-mail marketing allows organizations to communicate timely updates, promotions, and valuable information directly to targeted audiences’ email inboxes. When managed strategically, it builds stronger relationships, increases engagement, supports marketing campaigns, and delivers measurable results through trackable performance and audience insights.
We’ve planned and launched several e-newsletter tools and e-marketing campaigns that built large subscriber lists, engaged audiences, and deliver tangibles results tracked and measured by technology and achieved goals.
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Digital Advertising
Digital advertising campaigns across platforms like Google, Facebook, LinkedIn and other high-traffic platforms use targeted ads to reach specific audiences. It provides measurable ROI, increases brand visibility, and allows businesses to adjust campaigns in real-time for maximum effectiveness.
We have developed and launched many digital advertising campaigns on all platforms outlined above resulting in positive outcomes based on measured engagement, click-thrus, and ROI. Digital advertising is also usually better and less expensive than traditional newspaper advertising.
Contact PARAGON to learn how we can help your organization with any of these services.