Audits and Reviews
An audit or small review evaluates resources, strategies, processes, tools, measurements, and results to identify strengths, gaps, and opportunities. It provides objective insights to help organizations ensure resources are properly matched to the demands of a department, improve efficiency and effectiveness, align communications with strategic goals, and maximize the overall impact of the services provided to your customers.
Our audits and reviews analyze resources, strategies, performance measures, tactics, tools, and budget considerations using research and best practices, with the goal of providing confirmation of successes and opportunities for constructive enhancement to align efforts with overall business goals. We have conducted several large audits on departments and smaller reviews on a specific process, service, or task..
Research and Surveys
Research and surveys provide valuable insights into audience needs, perceptions, and behaviors. By collecting and analyzing data, strategies can be refined, campaigns can be developed, and informed decisions can be made by leadership to better meet the expectations of key audiences. Surveys are often part of a community engagement campaign to gather input or feedback on a key project an organization is planning. They can also offer insights into perceptions and sentiment of key audiences towards an organization or specific project.
We've developed, implemented, analyzed and reported outcomes for over 125 surveys totaling tens of thousands of respondents and can do the same for your organization using your survey instrument or our sophisticated survey platform.
Strategic and Tactical Planning
Strategic and tactical plans help organizations turn vision into actionable priorities. By defining goals, identifying key audiences, and outlining practical steps, these plans provide a structured roadmap that guides decision-making, aligns teams, and ensures resources are matched to demands and focused on measurable outcomes. Organizational success is often the result of such careful planning and structured execution, yet, too often teams are too busy with day-to-day operations to do the proactive and time-consuming work of developing a plan.
We've developed numerous small and large strategic and tactical plans for communications campaigns, major ad campaigns, government relations, major construction projects, large events, change management, digital integrations, and many other needs.
Guides, Manuals and Standard Operating Procedures
Guides, manuals, and standard operating procedures provide clear direction for consistent, efficient work across teams. They document best practices, define responsibilities, and streamline processes, helping organizations maintain quality, reduce errors, onboard staff faster, and ensure continuity even when roles or personnel change.
We've developed over 150 guides, manuals and standard operating procedures for several organizations that have provided them business continuity security and streamlined operations.
Effectiveness Strategies
Effectiveness strategies help organizations improve performance by identifying what works, what doesn’t, and where improvements can be made to streamline operations, especially those that are repetitive. They also offer protection in a business continuity perspective so knowledge transfer can be done easily and not lost when people leave the organization. Through analysis and targeted recommendations, these strategies strengthen services, optimize resources, and ensure efforts deliver meaningful, measurable results aligned with organizational goals.
We've developed hundreds of templates, style guides, standard operating procedures, frameworks, and policies for several organizations.
Training and Support
Training is important to ensure your staff are skilled and ready for important moments. That together with training manuals are important for continuity of operations. Also having a skilled contractor that can show up at a moment's notice to cover unscheduled staff absences is valuable.
We offer short-term staff coverages, and training in key areas that organizations often struggle with, and we also provide guides and standard operating procedures, so the good work continues long after we’re finished. Our training includes:
- Media or spokesperson training - especially good for those who may likely face the media such as fire department and division directors.
- Preparing participants at public engagement events for questions and heated debate on hot topics.
- Managing social media channels and the difficult posts and comments that occur on hot topics.
- Developing training manuals and standard operating procedures to support ongoing training of new staff.
- Short-term staffing for a variety of roles and needs to help you during unscheduled staff absences, resignations and other busy times.
Contact PARAGON to learn how we can help your organization with any of these services.