We provide organizations offline and online communications and marketing services to help clarify messages, reach key audiences, strengthen reputations, promote products and services, and achieve strategic goals through coordinated outreach and engagement. Contact us to learn more.
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Communications and Marketing Plans
Communications and marketing plans help organizations turn vision into action. By defining goals, identifying key audiences, and outlining practical steps, these plans provide a structured roadmap that guides decision-making, aligns resources, and sets measurable outcomes. Organizational success is often the result of such careful planning and execution, yet too often teams are too busy with day-to-day operations to do the proactive and time-consuming work of developing a plan.
We have developed numerous small and large strategic and tactical plans for communications and marketing campaigns, major advertising campaigns, government relations, major construction projects, large events, change management, digital integrations, and many other needs.
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Internal / External Campaigns
These coordinate engagement with and messaging to employees, the public, and other stakeholders on key initiatives, priorities, products, services, and other needs. Well-planned campaigns improve awareness, encourage participation, and help organizations clearly communicate goals, changes, and other important updates to the audiences that matter most.
We’ve developed literally hundreds of campaigns over 30 years that helped organizations raise awareness, engage communities, promote services, manage change, and build stronger relationships with the audiences and stakeholders who matter most.
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Change Management
Change management helps organizations successfully navigate transitions such as new strategies, technologies, staffing, operations, or procedures. Planning change rollouts and developing communications that inform and support staff, while managing expectations, effectively reduces disruption, builds understanding, and significantly increases adoption.
We’ve planned and implemented major change management initiatives including new enterprise-wide technologies, senior leadership changes, major rebrands, and new policies that were initially expected to received major pushback and resentment, but with our carefully planned change management strategies they were well received.
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Branding and Visual Identity
Branding and visual identity define how an organization is recognized and more importantly, remembered. Consistently used logos, colours, designs, email signatures, and messages, among other elements create a professional image that strengthens credibility, and helps audiences quickly understand who you are, what you represent, and why your organization matters.
We’ve helped several large public sector organizations and several small businesses all rebrand and develop visual identities – in some cases some of these won prestigious awards. We applied their branded visual identities across all materials and digital tools, both internally and externally, for exceptional continuity of brand that created and retained top of mind awareness and trust with customers.
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Advertising Planning
Advertising planning provides a strategic framework for reaching target audiences and goals through the most effective channels, designs, and messages. It helps organizations focus their advertising investments, coordinate campaigns, minimize costs, and maximize impact while improving return on marketing and advertising spending.
We’ve developed numerous small and large advertising plans for small and large organizations ranging from $2,000 to $200,000. This might seem easy to do but more often, advertising is poorly written, designed, and implemented using the wrong platforms resulting in overly costly campaigns and limited return on investment.
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Creative Services and Writing
Most projects and events call for compelling writing and creative materials for communication and marketing needs. From writing speeches, ad copy, and news releases to designing flyers, posters, and public engagement information boards, to website development, social media campaigns, digital advertising, presentations, photography, videos, and more.
We’ve planned, written, designed, and developed a wide variety of hardcopy and digital materials, and together with our associates we provide a full range of creative services that capture attention for all your needs – from full rebrands to business cards and everything in between.
Contact PARAGON to learn how we can help your organization with any of these services.